@jcverdie
I followed the beginners guide like yourself also and ran into the same problem.
Apps deployed and executed from within QtCreator ran correctly on the device but if I went to the command line on the RPi itself, I couldn't execute them (libQtQuick.. not found)
Running: export LD_LIBRARY_PATH=/usr/local/qt5pi/lib/
Fixes this problem but only when logged in as root!
If I export LD_LIBRARY_PATH as user 'pi' I still cannot execute the binary (same error as before).
Stranger still, QtCreator which can deploy and run the binary correctly, is logging in via ssh with user 'pi' !
Any ideas why this is happening?